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Design and Applied Technology (Secondary 4-6)

The following is an example of a business plan’s projected income and expenditure section:

Description Expenditure (HKD ‘000)

Income (HKD ‘000)

Product Design Stages

Stage 00

Stage 01

Stage 02

Stage 03

Stage 04

300

120

Costs for manufacturing and QA 100,000

Promotion 5,000

Commission 500

Manpower 3,000

Logistics 150

Overhead (10%) 10,924

Income from sales

200,000

Total 120,164

200,000

Net

79,836

The following is an example of a market plan’s topic coverage:

Chapter

Content

1 Executive summary: giving a brief but precise description about the plan

2 Challenges: description of product, goals and sales figures

3 Situation Analysis: Company Analysis, Customer Analysis, Competitor

Analysis, Collaborators, Climate, and SWOT Analysis

4 Market Segmentation: describe the market segment which the product is aimed

at such as children aged 3-6 or 8-12

5 Selected Market Strategy: Product, Price, Place, Promotion and Packaging

6 Short-term and long-term projections

7 Supports from different sections of the organisation: giving details the kinds of

supports, deliverables and time lines

8 Budgeting and Expenses estimations

9 Sales Forecast

10 Conclusion

1 2 ... 68 69 70 71 72 73 74 75 76 77 78 ... 124 125

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Vitek VTC-3516 Specifiche Pagina 73