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Vitek VTC-3516 Specifiche Pagina 67

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Design and Applied Technology (Secondary 4-6)
60
3.2 DESIGN TO MEET MARKET ASPIRATIONS
Marketing information is now an important integral part of a product design and development
project. In order to grasp market aspirations, such as price, value, functions, safety, a project
must follow different stages:
Different stages in a product design project
3.2.1 Stage 0 - Initiation - Start with an Idea in the Air
(a) Client Information – Designers have to collect fundamental client information and draft
product plans.
Initiation
♦
Client Information
♦ Product Information
♦ Market Information
♦ Marketing Mix
Diagnosis
♦
Market research
♦ Visual mapping
♦ Competitor analysis
♦ Technology and social
analysis
♦ Marketing information
♦ Selling point analysis
Visualizatio
n
♦
Brainstorming
♦ Design direction
♦ 2D layouts and rendering
♦ 3D rendering, model and
presentation
♦ Product graphics and
CMF draft
♦
Look
-
like models
Finalization
♦
3D transformation
♦ Industrial design
♦ Production Planning
♦ 3-D virtual model
♦ Physical Prototype
♦ Tooling support and
surface checking
Evaluation
♦
Client feedback
♦ Market feedback
♦ Target Customer
feedback
♦ Tracking and assessment
♦
Program improvement
Stage 0
Stage 1
Stage 2
Stage 3
Stage 4
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